B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
73%
73% -- consumers willing to stop purchasing for Americans (2023)
73% of Americans are willing to stop purchasing from companies with different perspectives to their own values.
- The source text notes '(fact check)' after the claim and does not cite the primary research source.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
misfitmediaagency.com
Primary
Tier B
https://misfitmediaagency.com/not-an-ad-campaign-1 ↗
Source Article
Not An Ad (But It Should Be) (Copy) — Misfit Media – Disabled Creative Agency
#NotAnAd
(but it should be)
Disability inclusion campaign
•
Disability inclusion campaign •
We want you to be part of the disability movement
In the countdown to International Day of Disabled People (December 3rd 2023), we are looking for ambitious companies to partner with. This year, we are lookin…
Original Research
misfitmediaagency.com
· Original study ↗
Methodology
Agency campaign page, flagged '(fact check)' by publisher
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Cite this stat
Plain Text
Americans: 73% consumers willing to stop purchasing. Source: misfitmediaagency.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-stop-purchasing-values-mismatch-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-stop-purchasing-values-mismatch-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers willing to stop purchasing for Americans<br><small>Source: misfitmediaagency.com (2023) · <a href="https://lighthousedata.io/data/consumers-stop-purchasing-values-mismatch-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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