B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- consumers stopping purchases after losing trust for consumers (2025)
63% of people say they will stop buying from a brand they no longer trust—even after just one bad experience.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://insights.lookhin4.com/viral-complaint-pr-problem-brand-survival-guide/ ↗
Source Article
How Reputation Management Can Save Your Brand from a Viral Complaint - The Lookhin4 Journal
🚨 Viral PR Problem? It Only Takes One Complaint
I’ve been in the room when the phone rings at 6 a.m. because a customer’s TikTok hit a million views—and the brand is being dragged through the digital mud. One complaint. One bad take. One screw-up.
Boom: You’ve got a viral PR problem.
Most brands rea…
Original Research
Edelman
· Original study ↗
Methodology
Attributed to Edelman Trust Barometer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 63% consumers stopping purchases after losing trust. Source: Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-stop-buying-untrusted-brand
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<blockquote cite="https://lighthousedata.io/data/consumers-stop-buying-untrusted-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- consumers stopping purchases after losing trust for consumers<br><small>Source: Edelman (2025) · <a href="https://lighthousedata.io/data/consumers-stop-buying-untrusted-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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