B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- consumers abandoning brand after breach for consumers (2023)
81% of consumers would stop interacting with a brand online after a data breach.
- Original survey source, sample size, and date are not explicitly detailed in the article.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2023
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
analytixit.com
Primary
Tier C
https://www.analytixit.com/pci-compliance-for-ecommerce-businesses/ ↗
Source Article
Why is PCI Compliance for eCommerce Businesses Substantial? Reason & Benefits!
Original Research
analytixit.com
· Original study ↗
Methodology
Survey cited without named source
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Cite this stat
Plain Text
consumers: 81% consumers abandoning brand after breach. Source: analytixit.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-stop-brand-after-breach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-stop-brand-after-breach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumers abandoning brand after breach for consumers<br><small>Source: analytixit.com (2023) · <a href="https://lighthousedata.io/data/consumers-stop-brand-after-breach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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