B
Evidence Grade B
Graded
under review
Safe to Cite
Current
48%
48% -- share of consumers starting product search on search engines for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Think with Google
Primary
Tier B
https://bestdigitalagency.in/top-30-digital-marketing-agencies-in-india/ ↗
Source Article
Best Digital Marketing Agencies in India 2026
Original Research
Think with Google
· Original study ↗
Methodology
Cited from Think with Google marketing insights
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 48% share of consumers starting product search on search engines. Source: Think with Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-start-search-on-search-engines
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-start-search-on-search-engines" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of consumers starting product search on search engines for Consumers<br><small>Source: Think with Google (2026) · <a href="https://lighthousedata.io/data/consumers-start-search-on-search-engines" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.