B
Evidence Grade B
Graded
under review
Safe to Cite
Current
94%
94% -- share of people who skip ads for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://berniewong.net/a-facebook-customer-service-confession-advertising-is-challenging/ ↗
Source Article
A Facebook Customer Service Confession Advertising Is Challenging - Bernie Wong
Original Research
WordStream
· Original study ↗
Methodology
Advertising statistics released by Susie Marino on WordStream, cited by Bernie Wong
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Consumers: 94% share of people who skip ads. Source: WordStream (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-skip-ads-wordstream
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-skip-ads-wordstream" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share of people who skip ads for Consumers<br><small>Source: WordStream (2026) · <a href="https://lighthousedata.io/data/consumers-skip-ads-wordstream" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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