B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- consumers more likely to shop with relevant brands for consumers (2022)
91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://linchpinseo.com/building-relationships-through-personalized-digital-communication/ ↗
Source Article
Building Relationships Through Personalized Digital Communication
In an era where knowledge is power, thought leadership plays a significant role in shaping perceptions, driving conversations, and influencing decisions. One area where thought leadership is profoundly making its mark is in the realm of digital communication. The rise of digital platforms and tools …
Original Research
Accenture
· Original study ↗
Methodology
Accenture study cited secondhand
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 91% | |
| 2026 | 91% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 91% consumers more likely to shop with relevant brands. Source: Accenture (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-shop-brands-relevant-offers-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-shop-brands-relevant-offers-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers more likely to shop with relevant brands for consumers<br><small>Source: Accenture (2022) · <a href="https://lighthousedata.io/data/consumers-shop-brands-relevant-offers-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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