B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- consumer preference for personalized brands for consumers (2018)
91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://qorefx.com/evolution-of-crm-systems/ ↗
Source Article
The Evolution of CRM Systems in 2019 | QoreFX Blog
The Evolution of CRM Systems in 2019
CRM Systems have become a household name in recent years. More and more companies started realising that automating their processes is the way to go and started investing in CRM solutions. But as the market gets more and more saturated with new software, CRM deve…
Original Research
Accenture
· Original study ↗
Methodology
Accenture research on Personalisation, as cited by QoreFX blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 91% | |
| 2026 | 91% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 91% consumer preference for personalized brands. Source: Accenture (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-shop-brands-personalization-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-shop-brands-personalization-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumer preference for personalized brands for consumers<br><small>Source: Accenture (2018) · <a href="https://lighthousedata.io/data/consumers-shop-brands-personalization-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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