B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
64%
64% -- consumers citing shared values for brand relationships for consumers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://seigellconsultants.com/blog/the-power-of-storytelling-in-food-ecommerce/ ↗
Source Article
The Power of Storytelling in Food eCommerce
Today, we’re diving into a topic that’s not just crucial but also incredibly fun—Why Storytelling is Key to Marketing Your Food Brand. Think about it—why do we choose one coffee shop over another or prefer one snack brand over its competitor? Often, it’s not just about the product but the story behi…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social consumer research; survey details not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 64% consumers citing shared values for brand relationships. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-shared-values-brand-relationships
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<blockquote cite="https://lighthousedata.io/data/consumers-shared-values-brand-relationships" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumers citing shared values for brand relationships for consumers<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/consumers-shared-values-brand-relationships" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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