B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- share of consumers willing to share personal data for service improvement for global consumers (2012)
67% of consumers have no problem sharing personal data to help companies improve their services.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arnold Worldwide
Primary
Tier C
https://www.wmm.ro/asteptarile-clientilor/ ↗
Source Article
Asteptarile clientilor de la branduri, pe retele sociale
Asteptarile clientilor privind interactiunea in Social Media
Credeai ca poti sa scapi fara Social Media? Ei bine, afla ca 60% dintre consumatori vor ca brandurile sa le raspunda pe retele sociale, dupa cum ne informeaza un studiu realizat la nivel international de Arnold Worldwide si citat de Mashab…
Original Research
Arnold Worldwide
· Original study ↗
Methodology
International study by Arnold Worldwide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 67% share of consumers willing to share personal data for service improvement. Source: Arnold Worldwide (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-share-personal-data-improvement
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<blockquote cite="https://lighthousedata.io/data/consumers-share-personal-data-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share of consumers willing to share personal data for service improvement for global consumers<br><small>Source: Arnold Worldwide (2012) · <a href="https://lighthousedata.io/data/consumers-share-personal-data-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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