B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
88%
88% -- consumers willing to share personal data for consumers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Blockchain and Marketing: A Synergy for the Future
Renowned for powering cryptocurrencies like Bitcoin and Ethereum, blockchain technology has stepped beyond its original financial borders, making bold strides into the marketing realm. Leveraging its unique qualities – transparency, security, and efficiency, blockchain is now redefining the contours…
Original Research
PwC
· Original study ↗
Methodology
PwC report cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 88% consumers willing to share personal data. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-share-data-trust-88pct
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<blockquote cite="https://lighthousedata.io/data/consumers-share-data-trust-88pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumers willing to share personal data for consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/consumers-share-data-trust-88pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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