B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
83%
83% -- consumers willing to share data for personalized experience for consumers (2018)
According to a 2018 study, 83% of customers are willing to share their data if it means they get to enjoy a personalized shopping experience.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
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Methodology
Survey referenced as conducted in 2018; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 83% consumers willing to share data for personalized experience. Source: (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-share-data-personalization-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-share-data-personalization-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consumers willing to share data for personalized experience for consumers<br><small>Source: (2018) · <a href="https://lighthousedata.io/data/consumers-share-data-personalization-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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