B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- consumers seeking recommendations from friends and family for consumers (2016)
82% of all consumers seek recommendations from friends and family when considering a purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2016
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://andzen.co/blog/referral-marketing-done-right/ ↗
Source Article
Referral marketing done right
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study cited by Andzen blog
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
consumers: 82% consumers seeking recommendations from friends and family. Source: Nielsen (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-seek-recommendations-nielsen-2016
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<blockquote cite="https://lighthousedata.io/data/consumers-seek-recommendations-nielsen-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- consumers seeking recommendations from friends and family for consumers<br><small>Source: Nielsen (2016) · <a href="https://lighthousedata.io/data/consumers-seek-recommendations-nielsen-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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