B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of consumers seeking human connection and memorable activities for consumers (2025)
More than 80% of consumers actively seek human connection, emotional resonance, and memorable activities.
- Source states 'More than 80%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iSense Solutions
Primary
Tier B
https://fieldstar.ro/en/pos-festivals-or-tiktok-choosing-the-right-channel-for-the-right-audience/ ↗
Source Article
POS, Festivals, or TikTok? Choosing the Right Channel for the Right Audience
Channel choice is less about chasing trends and more about understanding context. Consumers make decisions in multiple spaces: they shop at the shelf, they connect at events, and they share online. The challenge for brands is to orchestrate these touchpoints—knowing who to reach, where, and when.
PO…
Original Research
iSense Solutions
· Original study ↗
Methodology
iVent-Vibe study by iSense Solutions; 'more than 80%' — floor value used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% share of consumers seeking human connection and memorable activities. Source: iSense Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-seek-human-connection
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-seek-human-connection" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of consumers seeking human connection and memorable activities for consumers<br><small>Source: iSense Solutions (2025) · <a href="https://lighthousedata.io/data/consumers-seek-human-connection" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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