B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
76%
76% -- consumers searching online before purchase for consumers (2025)
76% of consumers search for a company online before using its services or making a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PR Newswire
Primary
Tier C
https://spotcodes.com/essential-digital-marketing-services-that-you-need-for-your-business/ ↗
Source Article
Essential Digital Marketing Services | SpotCodes Technologies
According to PR Newswire, 76% of consumers search for your company online before taking advantage of its services or making a purchase. This shows how important it is today to create a robust online presence that can help you get found by potential customers. If you are struggling to find customers …
Original Research
PR Newswire
· Original study ↗
Methodology
Cited from PR Newswire; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 76% consumers searching online before purchase. Source: PR Newswire (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-search-online-before-purchase
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<blockquote cite="https://lighthousedata.io/data/consumers-search-online-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- consumers searching online before purchase for consumers<br><small>Source: PR Newswire (2025) · <a href="https://lighthousedata.io/data/consumers-search-online-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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