B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- share of consumers using search engines to find local businesses for Consumers (2024)
More than 80% of consumers use search engines to find local businesses.
- The source states 'more than 80%' rather than an exact 80%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://techoclock.com/why-website-is-important/ ↗
Source Article
Having a website for your business is one of the most important things you can do in today’s digital age. Consumers are increasingly turning to the internet to find businesses, and if you don’t have a website, you’re missing out on a huge opportunity.
In this post, we’ll discuss some of the key reas…
Original Research
HubSpot
· Original study ↗
Methodology
Blog citing HubSpot research; original methodology not stated
Methodology documented
Segmentation
Industryseo
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Consumers: 80% share of consumers using search engines to find local businesses. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-search-engines-local-businesses
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<blockquote cite="https://lighthousedata.io/data/consumers-search-engines-local-businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of consumers using search engines to find local businesses for Consumers<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/consumers-search-engines-local-businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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