B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

44%

44% -- share of consumers saving more money for US consumers (2025)

2025  · Bread Financial

44% of consumers are saving more money in anticipation of higher tariffs, according to Bread Financial.

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Attribution: Bread Financial View source
Lighthouse Research Team
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Source verified Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
US consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Bread Financial Primary Tier B
https://blog.housewares.org/2025/06/05/u-s-retail-intelligence-june-5/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
U.S. Retail Intelligence – June - International Housewares Association
May 30 – Variety Wholesalers Plans Final Wave of Big Lots Reopening’s on June 5 The success of the Big Lots reopening effort has spurred the retailers new owner, Variety Wholesalers, to explore options for acquiring additional Big Lots locations, the parent company said. From: HomePage News May 30 –…
Original Research
Bread Financial · Original study ↗

Survey by Bread Financial

Methodology documented
Industrymarketing
Plain Text
US consumers: 44% share of consumers saving more money. Source: Bread Financial (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-saving-ahead-tariffs-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-saving-ahead-tariffs-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of consumers saving more money for US consumers<br><small>Source: Bread Financial (2025) · <a href="https://lighthousedata.io/data/consumers-saving-ahead-tariffs-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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