B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
91%
91% -- consumers likely to reward authentic brands for global consumers (2026)
Around the world, 91% of consumers are likely to reward brands for authenticity and share the brand with friends and family.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes (William Craig)
Primary
Tier C
https://beverlyboy.com/restaurant-video-production-company/fort-wayne-restaurant-video-production/ ↗
Source Article
Fort Wayne Restaurant Video Production
Original Research
Forbes (William Craig)
· Original study ↗
Methodology
Cited via Forbes contributor William Craig; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 91% consumers likely to reward authentic brands. Source: Forbes (William Craig) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-reward-brand-authenticity-91
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-reward-brand-authenticity-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumers likely to reward authentic brands for global consumers<br><small>Source: Forbes (William Craig) (2026) · <a href="https://lighthousedata.io/data/consumers-reward-brand-authenticity-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.