B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- consumers saying online reviews influence purchasing decisions for consumers (2025)
93% of consumers say online reviews influence their purchasing decisions according to the BrightLocal Local Consumer Review Survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://starflywheel.com/blog/best-review-management-software ↗
Source Article
Best Review Management Software for Small Business (Under $50/mo)
Best Review Management Software for Small Business (Under $50/mo)
Compare the best affordable review management tools under $50/month. Honest feature breakdown, pricing, and recommendations for small businesses.
Why Small Businesses Need Review Management (But Can't Afford Enterprise Pricing)
Here's…
Original Research
BrightLocal
· Original study ↗
Methodology
Cited from BrightLocal Local Consumer Review Survey; survey details not provided in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 93% consumers saying online reviews influence purchasing decisions. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-reviews-influence-purchases
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-reviews-influence-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- consumers saying online reviews influence purchasing decisions for consumers<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-reviews-influence-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.