B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- consumer product research rate for consumers (2025)
About 88% of consumers conduct research and collect information regarding products before purchasing.
- Approximation: text states 'about 88 percent'
- Secondary citation: cites unnamed reports without original methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Geography
IN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
prprofessionals.in
Primary
Tier C
https://prprofessionals.in/blog/website-an-effective-medium-of-communication ↗
Source Article
Website: An Effective Medium of Communication - PR Professionals
Website: An Effective Medium of Communication
Website is the most trusted and easily accessible address of your brand, that is why the likelihood of a consumer visiting your website is fairly high today. Prospects first visit website and try to know you better before making a final decision. Thus, y…
Original Research
prprofessionals.in
· Original study ↗
Methodology
Blog citing unnamed reports; no methodology stated
Methodology documented
Segmentation
IndustryRetail
RegionIN
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 88% consumer product research rate. Source: prprofessionals.in (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-products-before-purchase
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<blockquote cite="https://lighthousedata.io/data/consumers-research-products-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- consumer product research rate for consumers<br><small>Source: prprofessionals.in (2025) · <a href="https://lighthousedata.io/data/consumers-research-products-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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