B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
54%
54% -- consumers researching product quality before purchase for US consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salsify
Primary
Tier C
https://insight-quality.com/what-makes-a-good-product/ ↗
Source Article
What Makes a Good Product “Good,” and How Do You Improve Quality?
What Makes a Good Product “Good,” and How Do You Improve Quality?
Table of Contents
Making good products is fundamental to establishing trust with consumers, and companies that accomplish this reap great rewards. According to data from Salsify, 46% of US consumers say they are willing to pay more fo…
Original Research
Salsify
· Original study ↗
Methodology
Survey data from Salsify, cited by Insight Quality
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 54% consumers researching product quality before purchase. Source: Salsify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-product-quality-before-buying
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<blockquote cite="https://lighthousedata.io/data/consumers-research-product-quality-before-buying" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- consumers researching product quality before purchase for US consumers<br><small>Source: Salsify (2025) · <a href="https://lighthousedata.io/data/consumers-research-product-quality-before-buying" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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