B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- share of consumers researching online before hiring for consumers hiring local service businesses (2026)
81% of consumers research online before hiring a service.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://bizaigpt.com/blog/blog-topics-for-service-businesses ↗
Source Article
Best Blog Topics for Service Businesses
Original Research
BrightLocal
· Original study ↗
Methodology
Attributed to BrightLocal; no methodology stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers hiring local service businesses: 81% share of consumers researching online before hiring. Source: BrightLocal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-online-before-hiring
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<blockquote cite="https://lighthousedata.io/data/consumers-research-online-before-hiring" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of consumers researching online before hiring for consumers hiring local service businesses<br><small>Source: BrightLocal (2026) · <a href="https://lighthousedata.io/data/consumers-research-online-before-hiring" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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