B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- consumers research food products online for food & beverage consumers (2025)
Over 80% of consumers research food products online before buying.
- Source states 'over 80%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://theartlogic.com/top-10-food-beverage-website-design-trends-2025/ ↗
Source Article
Top 10 Website Features Every Food & Beverage Brand Needs in 2025
Having a good-looking website in 2025 is like showing up to a Michelin-starred dinner with just the garnish. Sure, it’s nice to look at, but where’s the flavor, the substance, the experience? Gone are the days when food and beverage brands could get by with static, brochure-style sites that were all…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited from Indian Retailer and McKinsey & Company
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
food & beverage consumers: 80% consumers research food products online. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-food-online-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-research-food-online-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumers research food products online for food & beverage consumers<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/consumers-research-food-online-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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