B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- share of consumers researching company online before purchase for consumers (2025)
81% of people research a company online before making a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tedigitalmarketing.com
Primary
Tier C
https://tedigitalmarketing.com/website-design-development/5-reasons-to-update-your-company-website/ ↗
Source Article
Get Your Business Into the 21st Century
It’s been said that if you want something new, you have to stop doing something old. Businesses that have not updated their website design since first getting online in the late 1990s or early 2000s are potentially driving customers away and possibly losing th…
Original Research
tedigitalmarketing.com
· Original study ↗
Methodology
Cited statistic on agency blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 81% share of consumers researching company online before purchase. Source: tedigitalmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-company-online-before-purchase
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<blockquote cite="https://lighthousedata.io/data/consumers-research-company-online-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of consumers researching company online before purchase for consumers<br><small>Source: tedigitalmarketing.com (2025) · <a href="https://lighthousedata.io/data/consumers-research-company-online-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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