B
Evidence Grade B
Graded
under review
Safe to Cite
Current
63%
63% -- consumers researching businesses online before purchase for US consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Local Search Association
Primary
Tier C
https://bellaworksweb.com/seo-basics-what-you-need-to-know/ ↗
Source Article
SEO Basics: What you need to know | Custom Website Design & Development
Original Research
Local Search Association
· Original study ↗
Methodology
Cited by blog as a study by the Local Search Association; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
US consumers: 63% consumers researching businesses online before purchase. Source: Local Search Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-businesses-online-before-buying
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-research-businesses-online-before-buying" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- consumers researching businesses online before purchase for US consumers<br><small>Source: Local Search Association (2026) · <a href="https://lighthousedata.io/data/consumers-research-businesses-online-before-buying" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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