B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
81%
81% -- share of consumers researching business online before purchase for online consumers (2024)
81% of people research a business online before making a purchase according to 2024 statistics.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webmatriks.com
Primary
Tier C
https://www.webmatriks.com/logo-design.html ↗
Source Article
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Original Research
webmatriks.com
· Original study ↗
Methodology
Cited by blog as 'latest statistics'; original source not identified
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
online consumers: 81% share of consumers researching business online before purchase. Source: webmatriks.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-business-online-2024
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<blockquote cite="https://lighthousedata.io/data/consumers-research-business-online-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of consumers researching business online before purchase for online consumers<br><small>Source: webmatriks.com (2024) · <a href="https://lighthousedata.io/data/consumers-research-business-online-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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