B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- consumer research before purchase rate for consumers (2015)
Over 80% of consumers extensively research and compare prices and financing offers before making purchases.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rcbrayshaw.com
Primary
Tier C
https://www.rcbrayshaw.com/mobile-optimized-websites-critical-continued-success/ ↗
Source Article
Due to recent search engine changes, the existence of a mobile optimized website has just become crucial to business success. As a result of the fact that the buying public now uses their mobile devices more than ever to search the Internet, Google has not only taken notice, they are making signific…
Original Research
rcbrayshaw.com
· Original study ↗
Methodology
Cited as 'recent studies' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 80% consumer research before purchase rate. Source: rcbrayshaw.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-before-purchase-2015
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<blockquote cite="https://lighthousedata.io/data/consumers-research-before-purchase-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumer research before purchase rate for consumers<br><small>Source: rcbrayshaw.com (2015) · <a href="https://lighthousedata.io/data/consumers-research-before-purchase-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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