B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- share of consumers researching before online purchase for online consumers (2026)
85% of consumers conduct research before making an online purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://antino.com/blog/web-design-important-business ↗
Source Article
Importance of Web Design for wholesome UX
Original Research
Salesforce
· Original study ↗
Methodology
Cited as a Salesforce survey; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online consumers: 85% share of consumers researching before online purchase. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-research-before-online-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-research-before-online-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of consumers researching before online purchase for online consumers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/consumers-research-before-online-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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