B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- consumer review rating threshold for consumers (2025)
17% of consumers would only consider a business rated 4.5 stars or higher, based on BrightLocal survey data from the prior year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier B
https://www.applausehq.com/blog/google-review-rating-and-review-count ↗
Source Article
What's a Good Google Review Rating and Review Count?
Original Research
BrightLocal
· Original study ↗
Methodology
Prior-year BrightLocal survey data cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 17% consumer review rating threshold. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-require-45-stars-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-require-45-stars-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- consumer review rating threshold for consumers<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/consumers-require-45-stars-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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