B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
88%
88% -- share of consumers using online reviews in buying decisions for consumers (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
STRATEGY | D&A Brand Management
STRATEGY FOR SUCCESS
EVERY Brand/Business in EVERY Market and Industry must come to terms with the...
NEW CUSTOMER JOURNEY
The Traditional Model
(before the Digital Era)
The Digital Era
(Google is now immediately used once we identify a need or want)
The New Model
(We now use Listings, Reviews, Soci…
Methodology
Unattributed statistic cited on agency marketing page; original research source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 88% share of consumers using online reviews in buying decisions. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-rely-online-reviews-88pct
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<blockquote cite="https://lighthousedata.io/data/consumers-rely-online-reviews-88pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of consumers using online reviews in buying decisions for consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/consumers-rely-online-reviews-88pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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