B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- share of users rejecting new brand four times before purchase for consumers (2024)
80% of users reject a new product or brand four times before agreeing to try or buy it for the fifth time.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Zeti
Primary
Tier C
https://www.paymennt.com/3-factors-to-focus-on-that-can-increase-your-sales-via-social-media/ ↗
Source Article
Online payment and payment links for small businesses | Paymennt.com
Since the launch and tremendous success of “Facebook” in 2005, social media has seen more networking apps and websites that appear frequently due to this high demand. Interestingly, some users used these apps purely for commercial purposes, leading App developers to enhance their services and meet b…
Original Research
Zeti
· Original study ↗
Methodology
Study by Zeti, cited by Paymennt.com
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
consumers: 80% share of users rejecting new brand four times before purchase. Source: Zeti (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-reject-brand-four-times-80
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<blockquote cite="https://lighthousedata.io/data/consumers-reject-brand-four-times-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of users rejecting new brand four times before purchase for consumers<br><small>Source: Zeti (2024) · <a href="https://lighthousedata.io/data/consumers-reject-brand-four-times-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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