B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

16%

16% -- cookie reject all rate for Global consumers (AU, FR, DE, IT, ES, UK, US) (2025)

Name: Cookie Reject All Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-05

2025 · n=7,009 · Bitdefender

16% of surveyed consumers reject all cookies.

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Attribution: Bitdefender View source

Lighthouse Research Team

Last verified: 2026-10-05 · How we verify data →

Source verified Evidence graded

Value

16%

Unit

Percentage

Data Vintage

2025

Entity

Global consumers (AU, FR, DE, IT, ES, UK, US)

Sample Size

7,009

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Bitdefender Primary Tier A

https://bitdefender.in/press_releases/new-bitdefender-report-highlights-consumer-cybersecurity-behav… ↗

Confidence: 57/100 Vintage: 2025 Channel: Common Crawl

Source Article

Best Virus Protection For Android, Malware Scanner

Original Research

Bitdefender · Original study ↗

Methodology

Bitdefender 2025 Consumer Cybersecurity Survey; Censuswide survey of 7,009 consumers aged 16 to 55+ across seven countries, June–September 2025

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Global consumers (AU, FR, DE, IT, ES, UK, US): 16% cookie reject all rate. Source: Bitdefender (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-reject-all-cookies-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-reject-all-cookies-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- cookie reject all rate for Global consumers (AU, FR, DE, IT, ES, UK, US)<br><small>Source: Bitdefender (2025) · <a href="https://lighthousedata.io/data/consumers-reject-all-cookies-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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