B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- share of consumers frequently reformulating queries for consumers (2025)
86% of consumers frequently reformulate their search queries when looking for relevant ecommerce results.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Constructor
Primary
Tier B
https://alhena.ai/blog/ecommerce-discovery-gap-ai-search-chat-recommendations/ ↗
Source Article
Why 72% of Shoppers Leave Without Finding What They Want
Original Research
Constructor
· Original study ↗
Methodology
Constructor's 2025 State of Ecommerce report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 86% share of consumers frequently reformulating queries. Source: Constructor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-reformulate-queries
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<blockquote cite="https://lighthousedata.io/data/consumers-reformulate-queries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of consumers frequently reformulating queries for consumers<br><small>Source: Constructor (2025) · <a href="https://lighthousedata.io/data/consumers-reformulate-queries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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