B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
89%
89% -- share of potential customers reading reviews before purchase for online consumers (2024)
89% of potential customers read reviews before making a purchase.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
How to Use Online Reviews to Your Advantage – The Ultimate Guide
In this article, you will learn all you need to know about managing reviews for your hotel, from responding to them in a timely manner, to responding to reviews on different platforms. Additionally, you will learn how to remove bad reviews, gather more reviews, and use strategies to save time when r…
Methodology
Cited as 'research shows' in vendor blog; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 89% share of potential customers reading reviews before purchase. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-reviews-before-purchase
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<blockquote cite="https://lighthousedata.io/data/consumers-read-reviews-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of potential customers reading reviews before purchase for online consumers<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/consumers-read-reviews-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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