B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
89%
89% -- consumers reading reviews before app download for app consumers (2026)
89% of consumers read online reviews before downloading an app according to a 2026 IAB report.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://applaunchpartners.com/app-launch-cliff-product-managers-beat-the-30-day-drop/ ↗
Source Article
Beat the App Launch 30
Original Research
IAB
· Original study ↗
Methodology
Cited as a 2026 IAB report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
app consumers: 89% consumers reading reviews before app download. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-reviews-before-app-download-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-read-reviews-before-app-download-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- consumers reading reviews before app download for app consumers<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/consumers-read-reviews-before-app-download-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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