B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- consumers reading online reviews before visiting local business for Consumers (2025)
90% of consumers read online reviews before visiting a local business.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
All About Local SEO
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Methodology
Secondary citation in agency blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 90% consumers reading online reviews before visiting local business. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-read-online-reviews-before-visiting
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<blockquote cite="https://lighthousedata.io/data/consumers-read-online-reviews-before-visiting" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- consumers reading online reviews before visiting local business for Consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/consumers-read-online-reviews-before-visiting" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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