B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

73%

73% -- consumers more likely to purchase from brands with relatable stories for consumers (2025)

Name: Consumers More Likely To Purchase From Brands With Relatable Stories Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · Sprout Social

73% of consumers are more likely to purchase from brands that share relatable stories on social media.

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Attribution: Sprout Social View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

73%

Unit

Percentage

Data Vintage

2025

Entity

consumers

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sprout Social Primary Tier C

https://arrowpace.in/storytelling-in-social-media-marketing/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Common Crawl

Source Article

Storytelling in Social Media Marketing for Brands

Original Research

Sprout Social · Original study ↗

Methodology

Survey by Sprout Social, cited secondhand

Methodology documented

Segmentation

IndustryMedia RegionAPAC RoleSocial Media Manager Channelsocial

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Plain Text

consumers: 73% consumers more likely to purchase from brands with relatable stories. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-purchase-relatable-stories-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/consumers-purchase-relatable-stories-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- consumers more likely to purchase from brands with relatable stories for consumers<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/consumers-purchase-relatable-stories-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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