B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- purchase decisions based on brand names for consumers (2025)
77% of consumers make purchasing decisions based on brand names according to a study by Forbes.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.midastouchinfotech.com/custom-logo-design-for-business/ ↗
Source Article
Top Benefits of Investing in Custom Logo Design for Business
Summarize this blog post with:
- Top Benefits of Investing in Custom Logo Design for Business
- What is Custom Logo Design?
- Definition of Custom Logo Design vs. Generic Logos
- Why a Unique, Professionally Designed Logo Matters
- Examples of Iconic Custom Logos
- Top Benefits of Investing in Custo…
Original Research
Forbes
· Original study ↗
Methodology
Cited by blog as a Forbes study
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 77% purchase decisions based on brand names. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-purchase-decisions-brand-names
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<blockquote cite="https://lighthousedata.io/data/consumers-purchase-decisions-brand-names" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- purchase decisions based on brand names for consumers<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/consumers-purchase-decisions-brand-names" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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