B
Evidence Grade B
Graded
under review
Safe to Cite
Current
76%
76% -- consumers preferring brands they feel connected to for consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://digitalguider.com/blog/brand-marketing-tactics-to-follow/ ↗
Source Article
Brand Marketing: 12 Clever Marketing Tactics You Must Follow
Humans love shortcuts for decision-making — As per Sprout Social, more than 76% of consumers say they would purchase from a brand they feel connected to over a competitor.
To connect with your customers, you need a well-thought-out brand marketing plan explaining why you exist and how to communicate…
Original Research
Sprout Social
· Original study ↗
Methodology
Survey data cited from Sprout Social; original methodology not stated in this article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 76% consumers preferring brands they feel connected to. Source: Sprout Social (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-purchase-connected-brand-76
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<blockquote cite="https://lighthousedata.io/data/consumers-purchase-connected-brand-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- consumers preferring brands they feel connected to for consumers<br><small>Source: Sprout Social (2026) · <a href="https://lighthousedata.io/data/consumers-purchase-connected-brand-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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