B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
45%
45% -- consumers prioritizing price savings over brand loyalty for consumers in US and Europe luxury markets (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US, Europe
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://data-and-data.com/the-battle-for-exclusivity-grey-market-perfumes-and-their-impact-on-the-lu… ↗
Source Article
The Battle for Exclusivity: Grey Market Perfumes and Their Impact on the Luxury Sector
The luxury fragrance market is driven by exclusivity, brand value, and the allure of premium experiences. Yet, the rise of grey market activities has disrupted this model, affecting how consumers access, perceive, and purchase high-end perfumes. This article dives into how the grey market’s impact o…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte research; 'up to 45%' phrasing.
Methodology documented
Segmentation
IndustryLuxury
RegionUS, Europe
Cite this stat
Plain Text
consumers in US and Europe luxury markets: 45% consumers prioritizing price savings over brand loyalty. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prioritize-price-savings-luxury
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prioritize-price-savings-luxury" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- consumers prioritizing price savings over brand loyalty for consumers in US and Europe luxury markets<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/consumers-prioritize-price-savings-luxury" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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