B
Evidence Grade B
Graded
under review
Safe to Cite
Current
49%
49% -- share of consumers prioritizing cx over price for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arise.com
Primary
Tier C
https://www.arise.com/blog/strategies-for-cx-leaders ↗
Source Article
Experience Challenges:
Original Research
arise.com
· Original study ↗
Methodology
Cited study, original source not named
Methodology documented
Segmentation
Industrymarketing
RoleCMO
Channelcontent
Cite this stat
Plain Text
Consumers: 49% share of consumers prioritizing cx over price. Source: arise.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prioritize-cx-over-price-49pct
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<blockquote cite="https://lighthousedata.io/data/consumers-prioritize-cx-over-price-49pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of consumers prioritizing cx over price for Consumers<br><small>Source: arise.com (2026) · <a href="https://lighthousedata.io/data/consumers-prioritize-cx-over-price-49pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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