B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- consumers citing price as most important purchase factor for Consumers (2025)
About 70% of consumers state that pricing was the most important factor they considered when purchasing a product.
- Unattributed third-party survey figure cited in a vendor blog post without a named source study or sample size
- Source states 'about 70%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
screenshotapi.net
Primary
Tier C
https://www.screenshotapi.net/blog/guide-to-competitor-price-tracking ↗
Source Article
Guide to Competitor Price Tracking
Sale
Get 50% off your first month on any monthly plan.
Written By Hanzala Saleem
Updated At September 22, 2025 | 9 min read
When faced with a choice between different products with similar features, which product will the customer buy? Sure, in some cases, brand loyalty might sway them, but in most …
Original Research
screenshotapi.net
· Original study ↗
Methodology
Unattributed survey figure cited in a vendor blog post; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 70% consumers citing price as most important purchase factor. Source: screenshotapi.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-pricing-most-important-factor
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<blockquote cite="https://lighthousedata.io/data/consumers-pricing-most-important-factor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers citing price as most important purchase factor for Consumers<br><small>Source: screenshotapi.net (2025) · <a href="https://lighthousedata.io/data/consumers-pricing-most-important-factor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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