B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
9.7%
9.7% -- willingness to pay premium for sustainable goods for consumers (2024)
Consumers are willing to spend an average of 9.7% more on sustainably produced or sourced goods.
- Reported secondhand from PwC's 2024 Voice of the Consumer Survey
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.wetpaintgroup.com/post/2025-corporate-gifting-trend-eye-on-sustainability ↗
Source Article
2025 Corporate Gifting Trend: Eye on Sustainability
2025 Corporate Gifting Trend: Eye on Sustainability
Updated: Apr 17, 2025
Sustainability has become almost an expectation in corporate gifting, shaping how brands connect with clients and employees. With increasing consumer awareness and demand for eco-friendly, ethical, and purpose-driven gifts, co…
Original Research
PwC
· Original study ↗
Methodology
PwC 2024 Voice of the Consumer Survey, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 9.7% willingness to pay premium for sustainable goods. Source: PwC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-premium-sustainable-goods-pwc-2024
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<blockquote cite="https://lighthousedata.io/data/consumers-premium-sustainable-goods-pwc-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.7%</strong> -- willingness to pay premium for sustainable goods for consumers<br><small>Source: PwC (2024) · <a href="https://lighthousedata.io/data/consumers-premium-sustainable-goods-pwc-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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