B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- consumer preference for video learning for consumers (2025)
72% of consumers prefer to learn about a product or service through video rather than text on a web page.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.tangence.com/blog/how-a-motion-design-agency-boosts-brand-storytelling/ ↗
Source Article
How a Motion Design Agency Boosts Brand Storytelling?
blog
How a Motion Design Agency Boosts Brand Storytelling?
Today, businesses know that visual content wins attention quickly and keeps it longer than plain text. For example, research from HubSpot shows that 72 percent of consumers prefer to learn about a product or service through video rather than…
Original Research
HubSpot
· Original study ↗
Methodology
Blog cites HubSpot research; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% consumer preference for video learning. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-video-learning-hubspot
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-video-learning-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumer preference for video learning for consumers<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-video-learning-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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