B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- consumers preferring values aligned brands for Consumers (2023)
71% of consumers prefer buying from brands that align with their values.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GYDA
Primary
Tier C
https://nimbushosting.co.uk/blog/gyda-summit-key-takeaways ↗
Source Article
GYDA Summit: The key takeaways - Nimbus
As Team Nimbus dust ourselves down from this year’s GYDA Summit, we can all reflect on what was a roaring success. Agency growth specialists, GYDA, brought together agency leaders and expert speakers from across the industry.
The one-day conference in London combined keynote speeches, captivating TE…
Original Research
GYDA
· Original study ↗
Methodology
Presented at GYDA Summit; original survey source not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 71% | |
| 2024 | 79% | +11.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 71% consumers preferring values aligned brands. Source: GYDA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-values-aligned-brands-2023
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-values-aligned-brands-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumers preferring values aligned brands for Consumers<br><small>Source: GYDA (2023) · <a href="https://lighthousedata.io/data/consumers-prefer-values-aligned-brands-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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