B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- prefer text over call share for US consumers (2026)
75% of consumers would prefer to text a company rather than call or reach out through social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SMSComparison
Primary
Tier C
https://gohire.com/text-recruiting-statistics/ ↗
Source Article
2026 Text Recruiting Statistics And Quotes
If you’re looking for the latest text recruiting statistics to build a business case for your TA leadership — or to justify investing in a Text Recruiting Platform with advanced features — this blog post compiles the most current text recruiting stats available, organized by theme and backed by cred…
Original Research
SMSComparison
· Original study ↗
Methodology
SMSComparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 75% prefer text over call share. Source: SMSComparison (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-text-over-call-75
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-text-over-call-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- prefer text over call share for US consumers<br><small>Source: SMSComparison (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-text-over-call-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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