C Evidence Grade C Use with Hedging Aging

66%

66% — consumers prefer sustainable ecommerce brands for Global Online Shoppers (2024)

2024  · Unknown  · EDsmart

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Source: EDsmart View source
Curated by Aaron Agius  · Founder, Louder Online
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2024
Entity
Global Online Shoppers
Study Type
Unknown
Trend
Increasing
C
Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

48/100 confidence
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Source Article
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Also cited by
Original Research
NielsenIQ · Original study ↗

NielsenIQ Green Divide Report. Share of global consumers who consider sustainability important and are willing to pay a premium for it.

Study: Unknown
Industryretail_ecommerce
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Global Online Shoppers: 66% consumers prefer sustainable ecommerce brands. Source: EDsmart (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/consumers-prefer-sustainable-ecommerce-brands-global-online-shoppers-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-sustainable-ecommerce-brands-global-online-shoppers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> — consumers prefer sustainable ecommerce brands for Global Online Shoppers<br><small>Source: EDsmart (2024) · <a href="https://lighthousedata.io/data/consumers-prefer-sustainable-ecommerce-brands-global-online-shoppers-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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