B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- consumers preferring sustainable brands for Consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
behavioraltargeting.biz
Primary
Tier C
https://behavioraltargeting.biz/importance-of-consumer-behavior-in-marketing-success/ ↗
Source Article
Importance Of Consumer Behavior In Marketing Success » BehavioralTargeting.biz
Original Research
behavioraltargeting.biz
· Original study ↗
Methodology
Unattributed 'recent study' cited by blog; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 70% consumers preferring sustainable brands. Source: behavioraltargeting.biz (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-sustainable-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-sustainable-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers preferring sustainable brands for Consumers<br><small>Source: behavioraltargeting.biz (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-sustainable-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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