B
Evidence Grade B
Graded
under review
Safe to Cite
Current
63%
63% -- consumers preferring purpose driven companies for global consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://www.dna.online/blog/what-is-brand-identity-and-why-should-you-care ↗
Source Article
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What is brand identity (and why should you care)?
Picture walking into a room full of strangers. What makes you instantly recognise a friend? It's their unique combination of appearance, voice, and personality. That's exactly what brand identity does for businesses in today's bustling marketplace. I…
Original Research
Accenture
· Original study ↗
Methodology
Accenture study cited in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 63% consumers preferring purpose driven companies. Source: Accenture (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-purpose-driven-brands-63pct
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-purpose-driven-brands-63pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- consumers preferring purpose driven companies for global consumers<br><small>Source: Accenture (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-purpose-driven-brands-63pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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