B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- share of consumers preferring brands with clear purpose for Consumers (2025)
85% of consumers prefer brands with a clear purpose according to the 2025 Edelman Trust Barometer.
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Lighthouse Research Team
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Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://www.kedraco.com/blogs/vision-brand ↗
Source Article
Vision Brand Guide: Building a Standout Identity in 2026
Standing out in today’s digital world feels like shouting into a crowded room. Some brands fade into the background, but a vision brand doesn’t just survive—it thrives.
If you want your business to capture real attention and loyalty, you need more than a good logo or catchy slogan. You need purpose,…
Original Research
Edelman
· Original study ↗
Methodology
Cited from 2025 Edelman Trust Barometer; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 85% share of consumers preferring brands with clear purpose. Source: Edelman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-purpose-brands-2025
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<blockquote cite="https://lighthousedata.io/data/consumers-prefer-purpose-brands-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of consumers preferring brands with clear purpose for Consumers<br><small>Source: Edelman (2025) · <a href="https://lighthousedata.io/data/consumers-prefer-purpose-brands-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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