B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- consumers preferring purchases in native language for global consumers (2026)
55% of consumers around the world prefer to make purchases only in their native language.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CSA Research
Primary
Tier C
https://all-in.global/blog/language/japanese-ja/ ↗
Source Article
JAPANESE (JA) - AI* - All
Original Research
CSA Research
· Original study ↗
Methodology
Cited as an influential survey on consumer language preferences; original likely CSA Research 'Can't Read, Won't Buy'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 55% consumers preferring purchases in native language. Source: CSA Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-prefer-purchases-native-language-55
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-prefer-purchases-native-language-55" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- consumers preferring purchases in native language for global consumers<br><small>Source: CSA Research (2026) · <a href="https://lighthousedata.io/data/consumers-prefer-purchases-native-language-55" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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